Simplified Media and Marketing

Hey there! My name is Alexa and I am the owner and operator of Alnic. I'm a creative communicator with a background in international studies, philosophy and science, based on the East Coast.

I am a designer, developer, editor, producer, photographer, videographer, business owner, traveler, painter, roller skater, friend, girlfriend, daughter, and so much more. I've worked in academia, customer service, the food industry, childcare, and libraries, and I've been a part of many teams, including as a lacrosse captain, Photo Editor in Chief for my yearbook class, cross-country Alternative Spring Break participant, international study abroad participant, and communications manager.

You can read more about me here: https://alexaartis.myportfolio.com/about-me

• Brand development (branding)
• Website design
• Website development
• Website revamps
• Graphic design

I've provided a few rough estimates of what you can expect to spend, but the cost of your project will vary depending on your needs.

• Branding: ~$4k-$8k/ per brand
• Website design and website development: ~$4k-$8k/ per website
• Website revamps:  ~$3k-$7k/ per website

The inquiry form provides me with information to understand if your project is a good fit for Alnic and sometimes it isn't. This could be due to:

• timeframe
• deliverables
• budget
• not currently accepting clients

If you don't receive a positive reply to your inquiry, don't worry! I'll reach out in a few months to reevaluate if we're a better fit.

The entire  experience takes ~9 weeks:

• Phase 1: Design - 2 weeks
• Phase 2: Revision I - 2 weeks
• Phase 4: Revision II - 2 weeks
• Phase 5: Revision III - 2 weeks
• Phase 6: Final Delivery - 1 week

After our Kick Off call, I will take two weeks to create concepts to represent your brand and you'll choose what brand direction aligns best with your target customers.  After you provide feedback, I will continue editing the visual identity. I will send you a Brand Direction presentation for you to review before we meet and discuss all elements. This is to ensure that we are on the same page. Following our meeting I'll continue to work on your more detailed assets (if applicable) at this point, such as social media profile pictures and templates. We'll meet one final time for our Brand Direction Call II, to go over every single detail of your brand. Following that call, I will make any final adjustments before sending you your files and accompanying Brand Guidelines.

Every project is completely unique, but common  deliverables are:

• Logos: A fullmark, a wordmark, and a logomark.
• Color Palette: 3-5 cohesive colors.
• Fonts: A selection of 2 paired fonts, licensing rights not included.
• Other Assets: Icons, patterns.
• Socials: Profile pictures, banners.
• Mockups: Of potential products, billboards, etc.
• Print Designs: Business card, flyer, sign, etc.

You will also receive a detailed brand guide to using your brand, with information like overall brand goals, target audience, color codes, logo uses, and more.

I have experience with WordPress, Webflow, ShowIt, Framer, GoDaddy, Wix, Squarespace, Hostinger, and Shopify.

I have experience with WordPress, Webflow, ShowIt, Framer, GoDaddy, Wix, Squarespace, Hostinger, and Shopify.

The entire  experience takes ~9 weeks:

• Phase 1: Design - 2 weeks
• Phase 2: Revision I - 2 weeks
• Phase 4: Revision II - 2 weeks
• Phase 5: Revision III - 2 weeks
• Phase 7: Delivery - 1 week

Each phase is about two weeks. After our Kick Off call, I will create website concepts for you to choose from. Following your feedback, I will begin to create your website using your favored CMS. To ensure we're on the same page, we'll have our first Website Direction call where we'll go over your website in detail, identifying what you like and what can go. Following our meeting, I'll continue to work for two more weeks. We'll meet again for our final Website Direction call, to go over every single detail of your website again. After that, I will continue editing the website, adding all necessary elements, and after that your website will be all set up and ready to go!

Common deliverables on this project are:

• 1-4 page design draft
• 1-4 page responsive website

As long as you know from the get-go that you want a combo project, it will not take double the time. Instead, we'll have both projects going on side-by-side with a combination price.

The amount of time it takes to see results from our marketing services varies depending on the specific service and goals. Branding is absolutely a long term game. You want to focus on being as consistent as possible, which will lead to an increase in brand recognition and eventually, purchasing loyalty. Websites can go either way, whether you are searching for immediate short-term results or if you're in it for the long haul.